In a bid to provide its customers with the highest quality electrical and mechanical equipment and consumables, Elquip Solutions sources only the best global brands. The company’s ever-expanding portfolio of products, which also includes capital equipment, therefore features a broad array of international brands.

And now Elquip has announced its latest distributorship agreement – with German company the Hoffmann Group, whose impressive catalogue of tools exemplifies their well-known ‘three brand concept’ by providing customers with a choice of premium, recognised and industry quality brands. This effectively provides Elquip’s customers with an even wider choice in quality products and up-to-date, global technology.

“We were extremely proud and excited when Hoffmann chose Elquip to distribute their tools to the South African market. The agreement substantially enhances our offering to new and existing customers, who seek a top quality product which combines efficiency and affordability.

Whether a customer is looking for a premium brand such as Garant, a recognised brand such as Mitutoyo, Bessey or Stahlwille, or an industry quality brand such as Holex, Hoffmann provides the solution for literally any requirement or budget,” says Mike Cronin, Managing Director of Elquip Solutions.

Headquartered in Munich, Germany, the Hoffmann Group has been a leader in tooling globally for more than 95 years, recognised as a premium tool provider in more than 50 countries around the world. The company’s catalogue features over 65,000 items listed, and an impressive range of leading international brands.

“The Hoffmann catalogue is renowned not only for the incredibly wide choice of products, but also for providing a wealth of useful information for the market. In fact, for many people, the catalogue itself is the most important ‘tool’ in the tool room!” says Cronin.

Products under the Hoffmann banner include cutting and clamping tools, measuring instruments, machining, hand tools, storage solutions and workshop accessories.

“Bringing global expertise to the local market is what we at Elquip are about,” Cronin says. “Leveraging off our local market knowledge, our in-house technical expertise has been instrumental in the successful growth – throughout Africa – of many of our international principals.

We are confident that our established customer base will open up a dynamic new market for Hoffmann.”

Far from being just an equipment provider and distributor, Elquip Solutions maintains strong ties with its customers, regularly liaising with them about their changing business requirements. At the heart of the company’s service offering is a commitment to finding the most cost-effective and operationally efficient solution to a specific requirement.

“We are very pleased that Hoffmann recognised in Elquip a service ethic which matches their own. Our aim is always to listen closely to our customers, and then to exceed their expectations. Our customers have come to depend on our substantial stockholding, quick turnaround times, 24/7 backup support and attention to detail.

“We look forward to a long and fruitful association with Hoffmann, and are proud to represent such a prestigious and well-known brand in South Africa!” Cronin concludes.